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Official Rules

The Crisco® Mediterranean Inspirations Recipe and Essay Contest ("Contest") begins on January 17, 2011 at 12:00 p.m. noon Eastern Time ("ET") and ends on March 18, 2011 at 11:59 a.m. ET ("Contest Entry Period").

HOW TO ENTER: Two ways to enter: 1) Online: Go to www.GetInspiredWithCrisco.com during the Contest Entry Period and submit an Official Entry Form including (i) your complete name, address including zip code, telephone number, date of birth, and your primary e-mail address;(ii) submit a Mediterranean-inspired recipe that contains at least 2 tablespoons of (a) Crisco Extra Virgin Olive Oil, (b) Crisco Pure Olive Oil or (c) Crisco Light Tasting Olive Oil and a minimum of 2 ingredients commonly used in Mediterranean-style cooking from the following list of items: tomatoes, garlic, olives, pasta, yogurt, legumes, fresh herbs, lentils, cheese; (iii) prepare an essay in 100 words or less describing how Crisco Olive Oil inspired your recipe and (iv) select the Olive Oil category you are entering and include a name for the recipe (i, ii, iii, and iv, collectively "Internet Entries"). All Internet Entries must be received by 11:59 a.m. on March 18, 2011; or 2) By U.S. Mail: On a 8.5" x 11" piece of paper, (i) print your complete name, address including zip code, telephone number, date of birth, and your primary e-mail address (if available); (ii) print a Mediterranean-inspired recipe that contains at least 2 tablespoons of (a) Crisco Extra Virgin Olive Oil, (b) Crisco Pure Olive Oil or (c) Crisco Light Tasting Olive Oil and a minimum of 2 ingredients commonly used in Mediterranean-style cooking from the following list of items: tomatoes, garlic, olives, pasta, yogurt, legumes, fresh herbs, lentils, cheese; (iii) prepare an essay in 100 words or less describing how Crisco Olive Oil inspired your recipe; (iv) print the Olive Oil category you are entering and include a name of the recipe; and (v) mail your recipe and essay in an envelope with sufficient First Class Postage to: Crisco Mediterranean Inspirations Recipe and Essay Contest, c/o Cohn & Wolfe 200 Fifth Avenue, New York, NY 10010. (i, ii, iii, iv and v collectively, "Mailed Entries"). All Mailed Entries must be postmarked by March 18, 2011 and received by March 25, 2011. Limit one Mailed Entry per envelope. You may enter more than once, but each Entry must contain a different recipe and essay. You cannot submit the same recipe in a different Crisco Olive Oil category. In the event the same recipe is submitted by more than one person, only the first Entry received will be accepted and all additional duplicate Entries will be deemed void.

ELIGIBILITY: This Contest is open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older at the time of entry. Individuals who currently attend, have attended or who are graduates of an accredited culinary program (whether employed in a culinary trade or not) or who are employed as a food professional such as a chef, food writer, food editor, or food economist who create recipes for income are prohibited to enter and are not eligible to win a prize. Employees of Sponsor, its parent, affiliates, subsidiaries, distributors, sales representatives, advertising, public relations, promotion, and judging agencies and all other service agencies involved with this Contest, and members of the immediate families (parent, child, sibling and spouse of each) or households (whether or not related) of any of the above are not eligible. Entries from anyone who has been a prize winner in any Sponsor contest (including, but not limited to Smucker's®, Jif®, Crisco®, Folgers®, Hungry Jack®, Martha White®, Pillsbury® (baking mixes, frostings, and flour), Eagle Brand®, Nature's Peak®, etc.) in the 12 months prior to the Contest start date will NOT be considered.

ENTRY DETAILS: The recipe and essay in the Entry must be the original work created by the person entering the Contest and cannot have previously won a contest or other promotion. Recipe must not have been previously published, must not be awaiting publication, nor may be submitted for publication consideration during the Contest Period. Entry must not be obscene or indecent and the use of the Entry by The J.M. Smucker Company ("Sponsor") as outlined herein must not infringe upon any other person's rights. Entries that include alcohol, profanity, inappropriate or explicit language or any other representations deemed inappropriate by Sponsor will be disqualified. All Entries become the property of Sponsor and none will be acknowledged or returned. Each Entry must list all ingredients in exact common U.S. household measurements, in order of use, step-by-step preparation instructions, cooking times, number of servings and all utensils required. Recipe must serve four to six people. All Entries must be in English. All ingredients must be widely available and found in most grocery stores. Entries may not include the brand name of any ingredient or the trademark of any other manufacturer, except for The J.M. Smucker Company family of brands (including Smucker's®, Jif®, Crisco®, Folgers®, Hungry Jack®, Martha White®, Pillsbury® (baking mixes, frostings, and flour), Eagle Brand®, Nature's Peak®, etc.). The recipe name may not include any person's or brand name, including the Crisco brand.

JUDGING: Initial Judging: Entries will be judged in 3 separate Olive Oil categories based on the variety Crisco Olive Oil submitted in the recipe as follows: (i) Crisco Extra Virgin Olive Oil, (ii) Crisco Pure Olive Oil or (iii) Crisco Light Tasting Olive Oil. Initial Entry judging will be done by a qualified panel of judges, including representatives of the Sponsor, and will consider the following criteria: likely taste, creativity and ease of preparation. Essays corresponding to the recipes will be judged on relevance to theme, creative expression and clarity. The top 5 entrants in each Olive Oil category will be named semi-finalists. Final Judging: The top 5 Entries in each Olive Oil category will then be prepared and judged by a qualified panel of judges and assigned points based on the following criteria and point system: taste (0-40 points); creativity of the recipe (0-30 points); ease of preparation (0-20 points); and appearance (0-10 points). Essays corresponding to the top recipes will be judged on the following criteria: relevance to theme (1-25 points); creative expression (1-15 points); and clarity (1-10 points). Points from recipe judging and essay judging will be combined to determine the top 3 Finalists in each Olive Oil category (subject to eligibility verification). The Finalist with the highest overall score will be determined the Grand Prize winner. In the event of a tie, the Entry with the higher score first in the taste category and then in the creativity category for the recipe and then the higher score in the relevance to theme category for the essay will be declared the Grand Prize winner. If a tie continues, the tied Entries will be re-judged by a new judge using the original criteria. Decisions of the judges will be final and binding on all matters. Potential Finalists will be notified by e-mail and/or overnight mail on or about April 17, 2011. If a potential Finalist's notification is returned as undeliverable, such potential Finalist Entry will be disqualified and the next highest scoring Entry in that Olive Oil category will become a potential Finalist. Each potential Finalist will be required to sign and return, no later than 7 days from date of notification, an Affidavit of Eligibility, Liability and Publicity Release. Non-compliance by any Finalist will result in disqualification of such Finalist and the next highest scoring Entry in that Olive Oil category will become a potential Finalist. By signing and returning an Affidavit of Eligibility, Liability and Publicity Release, each Finalist provides permission to use his/her Entry, name, hometown and/or likeness/photograph for promotional, advertising and/or publicity purposes in any media, known or hereafter invented throughout the world in perpetuity, without further notice or compensation and to be subject to a personal background check. By signing and returning an Affidavit of Eligibility, Liability and Publicity Release, each Finalist agrees to make himself/herself available for media interviews and public relations activities with any media as designated by Sponsor and will not announce his/her Finalist status via blogging, email or on any social media site unless authorized by Sponsor. Winners will be announced on or about April 29, 2011.

PRIZES: Nine Finalist Prizes: The top 3 Entries in each Olive Oil category will receive a year's supply of Crisco Olive Oil products and a cookware set designated by Sponsor. Approximate Retail Value ("ARV") of each Finalist Prize: $250. One Grand Prize: Grand Prize is a trip for Grand Prize Winner and a guest to Italy. Grand Prize consists of round-trip coach airfare between a U.S. gateway airport in the 50 United States nearest the Grand Prize Winner's residence (selected by Sponsor in its sole discretion) and Italy, six nights' hotel accommodations and tours designated by Sponsor. The ARV of Grand Prize is up to: $7,500. Actual value may vary depending on point of origin, time of travel and airfare fluctuations, but any difference between actual value and estimated ARV will not be awarded. All travel and accommodations are subject to change, availability, restrictions, and black-out dates. Sponsor, or it agents, will make all travel arrangements, including choice of airline and hotel accommodations. Winner must book trip through Centra Marketing & Communications by July 18, 2011 or trip may be forfeited. Trip must be taken no later than one year from receipt of signed Grand Prize Affidavit. Grand Prize Trip is subject to terms and conditions, availability and other material restrictions may apply. No refund or compensation will be made by Sponsor in the event of the cancellation or delay of any portion of the Grand Prize trip. All expenses and travel costs not expressly stated herein, including but not limited to, ground transportation, meals and beverages, in-room charges (e.g., mini-bar, room service, telephone calls), souvenirs, incidentals, upgrades baggage fees, gratuities, passenger tariffs or duties, surcharges, fees, taxes, or any other expenses are the sole responsibility of the Grand Prize Winner. Grand Prize Winner will be required to provide a valid credit card upon arrival for all personal incidentals charged to the Grand Prize Winner's hotel room. Grand Prize Winner and guest must possess required travel documents (e.g. a valid U.S. Passport) prior to travel. Sponsor and Travel Providers shall not be responsible or liable for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by hotels or other transportation companies or any other persons providing any of these services. Grand Prize Winner and guest must travel together on the same itinerary. Grand Prize Winner and guest may not make changes to trip itinerary once trip is booked. Grand Prize Trip may not be transferred, sold, traded, or rescheduled. Winner and guest must travel together and on the dates designated by Sponsor and comply with all security requirements or prize will be forfeited in its entirety. Winner may only bring a minor as a guest if winner is the minor's parent or legal guardian. Guest of Grand Prize Winner (or his/her parent or legal guardian if guest is a minor) must complete and return a Liability/Publicity Release prior to departure. All prizes will be awarded provided they are properly claimed in accordance with these Official Rules and a sufficient number of eligible Entries are received. Sponsor reserves the right to substitute a prize of equal or greater value in the event that any prize is unavailable. ARV of all prizes: $9,750.

GENERAL TERMS & CONDITIONS: By entering this Contest, all Entrants agree to release, hold harmless and indemnify the Sponsor, its affiliates, subsidiaries, distributors, and each of their respective shareholders, directors, officers, employees or agencies from and against any and all liability whatsoever for any injuries, losses, harm, damage (including but not limited to property damage, personal injury and/or death), claims, actions, costs and expenses (including without limitation, all attorneys' fees and court costs) arising directly or indirectly from or in connection with any prize or resulting from participation in this Contest or from acceptance, possession or use/misuse of any prize or participation in any prize-related activity or use by Sponsor of the Entry in any manner. In the event any Prize Winner or guest is a minor under applicable state law, the parent or legal guardian will be required to (a) sign all required documents stated herein, and (b) must travel to the Prize trip destination with his/her minor Prize Winner or guest and all travel related expenses for that parent or legal guardian will be the sole responsibility of the parent or legal guardian. Submission of a Contest Entry will constitute and signify the Entrant's agreement and consent (or that of parent or legal guardian if Entrant is an eligible minor under applicable law) that the Sponsor and/or the Sponsor's assignees may use the Entry, name, likeness and/or prize information for promotional purposes in commerce and in all media worldwide now known or hereinafter developed without time limitation and without further compensation, except where prohibited. Submission of a Contest Entry grants Sponsor and its agents the right to publish, use, adapt, edit and/or modify the Entry in any way, in commerce and in any and all media worldwide now known or hereinafter invented, without time limitation and without further consideration to the Entrant. Submission of any Entry further constitutes the Entrant's (or his/her parent's or guardian's) consent to irrevocably assign and transfer to the Sponsor any and all rights, title and interest in and to the Entry, including, without limitation, all intellectual property rights. Acceptance of a Contest prize will further constitute and signify the winner's agreement and consent that the Sponsor and/or Sponsor's assignee may use the winner's name, photograph, images, likeness, voice, signature, biographical information, recipe, essay and/or any other intellectual property materials created or submitted as part of the Contest, in addition to any and all materials created during public relations activities related to the Contest (collectively "Publicity Materials") for purposes of advertising, publicity and trade related to Sponsor's products and/or services, in all media worldwide (including Sponsor's websites), without further compensation, except where prohibited. Each winner's statements may be used in whole or in part and may be paraphrased, amplified, shortened, and/or put into conversational form to meet the requirements of copy, layout and/or script, provided their general sense is not changed. All Publicity materials developed or used will be Sponsor's property and will be works "made for hire" and each winner will retain no ownership rights whatsoever in or to said works. If said Publicity materials are not considered works "made for hire," each winner hereby assigns all said works to Sponsor. All Prize Winners are solely responsible for any local, state, or federal taxes on prizes. All federal, state, and local laws and regulations apply. Contest is void outside the 50 United States and D.C. and where prohibited. If, for any reason, this Contest is not capable of running as planned by any cause which, in the sole opinion of the Sponsor, corrupts or affects the administration, security, fairness, integrity, or proper conduct of this Contest, or if due to any technical, production or other error, more prizes are claimed or awarded than are described in these Official Rules at any prize level, Sponsor reserves the right, at its sole discretion to cancel, terminate, modify or suspend the Contest and determine the winners from Entries received prior to action taken, or as otherwise deemed fair and equitable by Sponsor. No more than the number of prizes stated in these Official Rules will be awarded. By entering, Entrants agree and consent: (a) that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, Entrant's rights and obligations, or the rights and obligations of the Sponsor in connection with this Contest, will be governed by, and construed in accordance with, the laws of State of Ohio, without giving effect to any choice of law or conflict of law rules, and (b) to the jurisdiction and venue of the federal, state and local courts located in Cleveland, Ohio with respect to any such claim or issue.

LIMITATIONS OF LIABILITY: In the event of a dispute regarding the identity of an Entrant, such Entry will be deemed to be made by the authorized account holder of the e mail address submitted at the time of entry. "Authorized account holder" is deemed as the natural person who is assigned to an e mail address by an Internet access provider, service provider or other online organization that is responsible for assigning e mail addresses for the domain associated with the submitted e mail address. Neither Sponsor nor its agencies are responsible for lost, late, stolen, illegible, misdirected, mutilated, incomplete, or non-delivered Entries or e-mail; or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), website or other connections availability, accessibility or traffic congestion, or miscommunications, or failed computer, network, telephone, satellite, or cable hardware, software or lines, or technical failure, or jumbled, scrambled, delayed, or misdirected transmissions, or computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network, or the incorrect or inaccurate capture of entry or other information or the failure to capture, or loss of, any such information. Neither Sponsor nor its agencies are responsible for any incorrect or inaccurate information, whether caused by website users, or by any equipment or programming associated with or utilized in this Contest and assume no responsibility for any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of website. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds may be tampering with the entry process or operation of this Contest or website, may be acting in violation of the terms of the website or the Official Rules or may be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Any attempt to deliberately damage any website or undermine the legitimate operation of this Contest is unlawful and subject to legal action by Sponsor or its agents.

IN NO EVENT WILL SPONSOR, ITS AFFILIATES, SUBSIDIARIES AND RELATED COMPANIES OR AGENCIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF ENTRANTS ACCESS TO OR USE OF THE WEBSITE OR DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM SAID WEBSITE OR PARTICIPATING IN THIS CONTEST. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THE WEBSITE IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURSIDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

WINNERS LIST: For the names of the Finalists and Grand Prize Winners, available after winners have been verified, send a self-addressed stamped business-sized envelope with proper postage affixed by May 31, 2011 to: Crisco Mediterranean Inspirations Recipe and Essay Contest Winners, c/o Cohn & Wolfe, 200 Fifth Avenue, New York, NY 10010.

SPONSOR: The J.M. Smucker Company, One Strawberry Lane, Orrville, OH 44667.

©/® The J.M. Smucker Company.