Press Releases

CRISCO® ADDS A SIMPLE TOUCH TO NO-STICK COOKING
New Simple Touch™ Spray with Click & Go Nozzle Revolutionizes No-Stick Cooking and Baking

ORRVILLE, OH — The makers of Crisco introduce Simple Touch™ Spray, the only no-stick vegetable spray to feature the Click & Go nozzle. This new innovation is the latest in Crisco's trusted line of products that help simplify cooking and baking.

The new Simple Touch™ Click & Go nozzle simply twists and clicks to open and close. The new nozzle has a broader surface, which makes for easier handling and eliminates breakage commonly associated with standard spray can nozzles.

"Breaking the nozzle or losing the cap on spray cans can be aggravating for many consumers," said Maribeth Bardertscher, communications manager, The J.M. Smucker Company. "Now, to help make life in the kitchen easier, all Crisco vegetable sprays will feature this easy to use nozzle."

In addition, the American Culinary ChefsBest™ has recognized the superior performance and quality of Crisco's sprays by awarding the ChefsBest™ Award to the Crisco Original, Olive Oil sprays.

All Crisco sprays are alcohol-free for fat-free cooking and the Original, Butter flavor and Olive Oil sprays will feature the Simple Touch™ Click & Go nozzle beginning in early 2006. The manufacturer's suggested retail price for the 6-ounce Original and Butter sprays is approximately $2.40 and approximately $2.55 for the 5-ounce Olive Oil spray.

For more product information, recipes and cooking tips visit www.crisco.com.

About The J.M. Smucker Company

The J. M. Smucker Company is the leading marketer and manufacturer of fruit spreads, peanut butter, shortening and oils, ice cream toppings and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Jif®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack® and Martha White® in the United States, along with Robin Hood® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. Since 1998, the Company has made FORTUNE Magazine's annual listing of the 100 Best Companies to Work For in the United States, ranking number one in 2003 and earning a spot in the top 25 since the listing's inception. For more information about the company, visit www.smuckers.com.